Crafting the branding for an entrepreneurial project emphasizing local products

A business venture that champions home-grown produce

Ametlla de Mallorca is a project driven by five enterprising women who wanted to make the most of one of the local products with the greatest potential in the food sector, the Mallorca almond, to position it as one of the traditional ingredients of the island’s culinary culture while also promoting the planting of almond trees and the tourism sector.

One of Ametlla de Mallorca’s stand-out products is Ametlla+, an almond-based preparation that enables various traditional, quality recipes to be made in very little time. This was the inspiration for the strategy and corporate identity, starting with new branding which combines Mallorca’s tradition and culture, and conveys the key attributes of the product: home-grown, quality and innovation.

The new graphic design and packaging for Ametlla+ were developed with these concepts in mind, using one of the traditions most symbolic of Balearic culture, the traditional lengües, (cloth of tongues) fabric pattern.