Defining the corporate branding for a 100% sustainable brand

Challenge

We redesigned their branding to align with their new positioning

Since the early 50s Ciat has designed, manufactured and sold moulded cellulose products for the production of containers for the wine, fruit and poultry sectors.

In order to position itself in the market, the company had to redesign its corporate identity.

Process

Starting from their core values – versatility and flexibility – to create their new branding

The first step to establish the new branding was to highlight its main values: versatility and flexibility. These values characterise both the company and the quality of the raw material it uses for the manufacture of its moulds, made with moulded cellulose, a 100% ecological material.