Since the early 50s Ciat has designed, manufactured and sold moulded cellulose products for the production of containers for the wine, fruit and poultry sectors.
In order to position itself in the market, the company had to redesign its corporate identity. The first step to establish the new branding was to highlight its main values: versatility and flexibility. These values characterise both the company and the quality of the raw material it uses for the manufacture of its moulds, made with moulded cellulose, a 100% ecological material.
The final result of the new Ciat branding was a logo that is more architectural in style but perfectly defines the qualities and characteristics of its products. The resulting brand image has been used successfully in the company’s various marketing materials.