A new branding to project the true value of LocalizationLab

We developed a flexible and coherent branding aligned with LocalizationLab’s technological and empathetic character

At NOMON DESIGN, we supported LocalizationLab in defining a new positioning and creating an identity that reflects their key differentiating values: technology, rigour and closeness in the service of multilingual communication.

Through an in-depth competitive analysis and meetings with the management team, we defined a brand universe built around the idea of expert support — of being a true linguistic partner. This approach allowed us to construct a narrative that highlights specialisation and flexibility, in contrast to other more impersonal solutions within the sector.

We reformulated their mission, vision and values, placing expert guidance, linguistic excellence and the responsible use of technology at the core.

We defined their new corporate tagline: “Your linguistic partner.” A short, clear and direct message that encapsulates their essence — a close and professional collaboration across all languages, channels and formats. This tagline was also adapted into more than a dozen languages, reinforcing the company’s global vocation.

We reorganised their range of services and, using a clear, professional and human tone across all channels — from the website to social media — we explained complex processes with clarity to connect with different client profiles.

On a visual level, we developed an identity centred on linguistic and cultural diversity, reflected in a graphic system that includes a multilingual and adaptable logo. We designed versions in different writing systems — Latin, Cyrillic, Arabic, Chinese, Japanese and Korean — highlighting the global nature of the brand.

For the logo, we selected La Grotesque, a typeface with Mediterranean influences that conveys professionalism and warmth. Its geometric forms, robustness and balanced structure give it a functional yet expressive character.

For body copy, we defined Inter Tight in its various weights (Regular, Light, Medium, Semibold), ideal for digital environments and perfectly suited to conveying technical clarity. For non-Latin writing systems, we selected Noto Sans in its Arabic, Chinese, Japanese and Korean versions, ensuring global consistency and legibility.