MY DRAP

We designed the 2025 Christmas textile collection for My Drap 

A graphic proposal for a seasonal collection with identity, emotion and visual coherence

Communication

Product Design

Detalle de la colección navideña Pine de MY DRAP diseñada por Nomon Design.

Challenge

Four Christmas product lines to celebrate the season

For the 2025 Christmas campaign, My Drap once again entrusted us with the design of its seasonal collection. The challenge was clear: to translate the brand’s attributes — sustainability, elegance and functionality — into a visual proposal that was diverse, emotional and commercially solid.

At NOMON DESIGN, as a branding agency specialised in strategic design, we took on the creative direction of the project and developed the graphic product design for the entire collection. The goal was not only to create attractive pieces, but to build four product lines with their own identity, coherent with one another and aligned with the brand’s positioning. Four ways of celebrating the season, all sharing the same brand essence.

Diseño de producto para la colección Pine de MY DRAP, con dirección de arte de Nomon Design, agencia de branding y diseño de Barcelona.

Copa de cava con servilletas navideños Pine de MY DRAP diseñadas por Nomon Design, agencia de branding y diseño.

Development

From idea to product: a graphic collection with a strategic approach

At NOMON DESIGN we developed creative direction and product design. We conceptualised four collections with their own personality, conceived for different table styles, celebrations and consumer profiles, while sharing a graphic approach consistent with the brand’s values:

Botanic, inspired by winter nature, with fine-line organic motifs and a symbolic festive palette, printed on recycled cotton.

Pine, more evocative, with illustrations of pine branches characteristic of this time of year, also produced in recycled fabric.

Tartan, a warm reinterpretation of the classic Scottish pattern, in 100% cotton, full of character and heritage.

Leaves, sober and minimalist, in 100% cotton, designed for discreet and sophisticated celebrations.

Each collection was developed from concept and naming to the graphic product design, carefully considering aspects such as visual rhythm, motif repetition, print contrast and the final result when displayed on the table.

We also defined the art direction and produced the photographic campaign to communicate the new collections across all their formats, especially digital ones such as the website and social media, ensuring a coherent aesthetic throughout the brand ecosystem.

Diseño de producto estratégico para la colección navideña Botanic de MY DRAP, con individuales y servilletas coordinados, sobre una mesa decorada con velas y vajilla blanca. Diseño de Nomon Design.

Vista cenital de la colección Botanic de MY DRAP por Nomon Design, con individuales y servilletas a juego, en una mesa navideña decorada con pan, copas y velas.

Detalle de la servilleta de la colección Botanic de MY DRAP diseñada por Nomon Design sobre un plato blanco, con cubiertos y fondo decorado con pan y copas.

Decoración navideña con mantelería Tartan de MY DRAP diseñada por Nomon Design, colección Navidad 2025.

Rollos de servilletas y mantel navideño MY DRAP Tartan con bizcocho y vajilla, diseño Nomon Design.

Detalle de vajilla y cristalería sobre mantel individual Tartan de MY DRAP, diseño de Nomon Design, agencia de branding.

Result

A new Christmas collection, refined and aligned with My Drap’s strategy

The result is a graphic proposal with identity and added value, expanding My Drap’s Christmas catalogue with versatile, distinctive products that remain true to its positioning.

Once again, design becomes a strategic tool to reinforce its product offer and make a difference during special moments.

Tags: Communication, Product Design

2025

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