Casnova I Branding Strategy - WORK

Challenge

Building the branding for the Casnova group while preserving the essence of Casmar and Desico, two established names in the security sector

In 2019, on the occasion of the company’s 40th anniversary, we supported Casmar through a key moment in its trajectory: the start of a generational transition in its management.

At the time, we developed a branding strategy that resulted in a renewed, professional and contemporary visual and verbal identity, respecting its legacy while looking towards the future.

That experience, and the results achieved, built a solid relationship of trust with Casmar, who once again chose us to face a new challenge: the creation of a new group brand symbolising a new phase of business maturity and innovation.

The challenge was complex and strategic. We needed to:

– Create a new identity that represented the union of Casmar and Desico, while maintaining the unique character of each company.
– Establish a clear brand architecture, ready for future integrations.
– Define a unified branding and communication strategy for the group with a common and complementary vision.
– Consolidate the group’s leadership in the security sector, with a coherent and distinctive value proposition positioning it as a technological, strategic and commercial benchmark.
– Develop a clear, professional and emotional narrative, aligned with the company’s values, that connects with Casmar’s family legacy, integrates Desico’s innovation, and projects a shared vision of the future.

Paleta cromática del branding del Grupo Casnova diseñada por Nomon Design, agencia de branding y diseño gráfico de Barcelona.

Process

A verbal and visual identity for Casnova symbolising growth, drive and future

We approached the branding process of the new group with a comprehensive vision, integrating strategic analysis, brand narrative and visual identity design.

Based on insights gathered from both the company and the sector—including interviews with professionals from Casmar and Desico—we identified shared core values such as trust, innovation, commitment, service, reliability, professionalism and technology.

In this initial stage, we also highlighted clear synergies between the two companies: Desico brought technological specialisation and differentiation, while Casmar provided commercial structure, stability and consolidated experience.

We defined the brand architecture, envisioning the coexistence of the group with the Casmar and Desico brands.

From these findings, we defined the group’s mission and vision, concluding that the new brand should be built on four key pillars:

– Driving the value of commitment
– Driving technological innovation
– Driving exceptional service
– Driving the future of security

With the strategy in place, we developed a brand narrative that connects family tradition with technological transformation. We summarised the group’s essence in its descriptor and in a tagline that encapsulates its positioning: “Driving a safer future.”

Following a thorough study of typologies and key words, we proposed the name Casnova, merging “Cas-” (linking to Casmar and the Castro family) and “-nova” (evoking newness and innovation). The name represents constant renewal and a commitment to technological evolution. Its simple phonetics support global pronunciation and project a strong, positive and distinctive identity.

Once the branding strategy, narrative and naming were defined, we created the group’s visual identity with a distinctive approach.

We modified the “a” in the Haas Grot Disp typeface to resemble an arrow symbolising growth, drive and the future. From this modification, we created the Casnova corporate typeface, used for headlines and the logo.

The “A” also becomes the corporate symbol, distilling the spirit of the brand into a single visual sign: a group that moves forward with strength, projects innovation and looks towards a shared future.

We defined a distinctive colour palette associating colours with corporate values:

– Anthracite – stability and professionalism
– Natural white – warmth and trust
– Bluish green – calm and security
– Khaki green – solidity and rigour
– Fluorescent yellow – technology and innovation

From the new branding, we created the corporate guidelines that define the full brand universe.

Finally, we conceptualised and produced the group’s corporate video—a key piece to introduce the new brand and its mission: creating innovative solutions that protect what matters most.

From script and storyboard to art direction and production supervision, we crafted a visual narrative that communicates the founding values of the group—commitment, innovation, service and future vision—while highlighting the experience of Casnova’s founding team.

The narrative is built around the voices of the people behind the project, showcasing the knowledge, dedication and shared vision of those making Casnova possible. Through their stories, we constructed a genuine and approachable message that strengthens the project’s credibility and commitment.

We carefully designed every detail of the video: from the choice of locations—an open studio with natural light and a characterful Mediterranean space—to the set design, to reflect Mediterranean roots, proximity and trust.

The Sant Sebastià lighthouse in Llafranc was chosen for its connection to the Mediterranean and its symbolism: a beacon of guidance, orientation and safety that resonates with Casnova’s mission to protect what matters most and to light the path to the future.

We also carefully crafted the set design for the scene where the protagonists share a meal around a table. This was no coincidence: the table becomes a metaphor for unity, dialogue and shared vision—evoking togetherness and the strength of a collectively built project.

The final result is a piece that positions Casnova as a key player in the security sector and establishes a connection with clients and collaborators.

Result

A branding strategy that projects Casnova’s leadership with strength, innovation and international vision

The result of the project is the consolidation of Casnova as a corporate group with a clear identity, capable of uniting Casmar and Desico under a shared purpose without losing the essence of each company.

The branding and communication strategy developed by NOMON DESIGN branding, graphic design and packaging agency, translates into an identity that strengthens the group’s leadership in the security sector, projecting strength, innovation and international vision.

The project has not only generated a new visual and verbal identity, but has also reinforced the group’s internal cohesion, providing a shared narrative that connects with teams, clients and partners. The corporate video and communication materials further support this story, conveying professionalism, warmth and credibility.

Today, Casnova stands as a strategic and technological benchmark in the security field, ready for international growth and open to future integrations, with a clear brand architecture and an identity that symbolises continuity, innovation and commitment.

Casnova is not just the birth of a new group brand. It is, above all, the declaration of a shared vision: driving a safer future.

Creative direction & art direction: NOMON DESIGN
Concept & script: NOMON DESIGN
Set design: NOMON DESIGN
Audiovisual production: Pentágora

We created the branding for Casnova, a new business group committed to driving a safer future

A strong branding strategy to consolidate the group’s leadership in the security sector

Building the branding for the Casnova group while preserving the essence of Casmar and Desico, two established names in the security sector

A verbal and visual identity for Casnova symbolising growth, drive and future

A branding strategy that projects Casnova’s leadership with strength, innovation and international vision