We design new product ranges that strengthen APLI Group’s positioning in the sector

Product design with strategic perspective, visual coherence and standout appeal on the shelf

At NOMON DESIGN, we work on both brands’ product ranges every year from a strategic design perspective, so that they are functional, versatile and creative—products that respond to and connect with the needs and uses of companies, professionals and families, always in line with market trends.

During the process of conceptualisation and design, we pay careful attention to every element – from graphics to materials, colour palettes and finishes – with a particular focus on visual coherence between products and differentiation on the shelf.

In the case of Miquelrius, our 30-year collaboration has been key to its evolution: from traditional labels and notebooks to trend-setting product lines.

We have contributed to its reinvention and renewal by identifying business opportunities and creating a broader own-brand product offer, capable of diversifying its presence beyond the traditional stationery channel.

Since 2011, we have supported APLI in defining a brand strategy based on co-creation and design. This approach has been key to driving its adaptation and diversification, opening the door to new business areas and emerging audiences. A clear example is the creation of APLI Kids, through which the brand expanded into the children’s universe, broadening its product portfolio and reinforcing its relevance in the market.