Apli Kids

We created a new APLI Kids product line that transforms stickers into a play experience

A visual system that turns play into learning and brand experience

Packaging Design

Communication

Product Design

Diseño de packaging para juego educativo APLI Kids Emotions desarrollado por Nomon Design a partir de gomets y formas geométricas.

Challenge

We designed a new product and packaging system combining learning, autonomy and enjoyment

Since 2011, when we actively participated in redefining APLI’s business model through the creation of the APLI Kids brand, we have supported the company in the conceptualisation and design of its educational games range.

On this occasion, the challenge was to develop new product lines based on stickers in order to consolidate its positioning. The goal was not simply to design a game, but to build an experience that combined learning, autonomy and enjoyment.

Niña realizando una actividad educativa con gomets y personajes geométricos de la colección APLI Kids diseñada por Nomon Design.

To achieve this, we worked around several key principles:

– Translating educational principles into clear game dynamics
– Building a system adaptable to different themes
– Encouraging interaction and autonomous learning
– Designing functional packaging with added value

All centred around one core idea: helping children grow through play.

Process

We conceptualised a visual, coherent and scalable play system

We started from a clear premise: turning stickers and geometry into a playful visual language. From there, we conceptualised a system based on the association of shapes and sizes through stickers — simple in use yet robust in its construction.

We structured the proposal into different universes that allowed us to develop a flexible system while maintaining coherence within the APLI Kids ecosystem.

We defined a distinctive visual language where shape, colour and illustration work together as a unified system. Every element was designed to facilitate understanding and encourage interaction.

The activity sheets, stickers and visual guides are integrated within the same graphic logic. The removable stickers introduce dynamism into the experience and reinforce autonomous play.

We also defined the packaging as part of this system, designing a drawer-style box that organises, contains and extends the product’s visual universe.

Diseño de packaging para juego de formas y vehículos con gomets APLI Kids desarrollado por Nomon Design.

Niño utilizando gomets geométricos de APLI Kids en una actividad educativa diseñada por Nomon Design para fomentar el aprendizaje y la creatividad.

Result

We designed a product line that strengthens both brand and play experience

Through the design of these new product ranges, we consolidated a line coherent with the strategic evolution of APLI Kids. A play system that, beyond its educational value, builds a distinctive, recognisable and scalable visual universe.

Through graphic design, we transformed geometric shapes into an expressive language. Stickers cease to be merely functional elements and become characters, scenarios and narratives that connect with children’s imagination.

This approach takes shape through:

– A visual system based on geometry, colour and formal simplicity
– A recognisable graphic language aligned with the APLI Kids universe
– The integration of illustration and play into a single visual experience
– Packaging conceived as an extension of the graphic system, contributing to a coherent experience across every touchpoint

This approach allows us to go beyond the design of a game. We defined a visual foundation that supports the evolution of the line while maintaining coherence and brand recognition.

Diseño de packaging para juego de construcción con gomets APLI Kids desarrollado por Nomon Design.

Under the concept “Play Learn Grow”, we supported APLI Kids in building an educational universe where design becomes a tool for learning, interaction and discovery.

Designing for children involves responsibility, but also a special kind of motivation. We are proud to create experiences that spark curiosity, creativity and the desire to learn through play.

Tags: Packaging Design, Communication, Product Design

2026

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