Mescladís

We applied Mescladís’ new Corporate Branding across its Digital Communication

We defined a unified Digital Architecture that organises and enhances all its production units

Corporate Branding

Communication

Digital Communication

Challenge

Projecting Mescladís’ new positioning and identity as a “Social Production Company” through Digital Communication

 

Once the new strategy and corporate identity of Mescladís, the Social Production Company, had been defined, the next step was to translate this new visual and conceptual universe into its digital environment.

 

Our challenge was to project its new identity as a social production company through digital communication that would integrate all its areas of activity under a single narrative. The goal was to create a digital experience coherent with the brand’s new positioning and with the concept that guides its purpose: “cuinant oportunitats”.

Process

We designed a website for Mescladís with a new structure and UX Experience that unifies its initiatives

 

At NOMON DESIGN, we developed a new digital architecture and experience for Mescladís, based on a consistent UX/UI system that reflects its organisational structure and social purpose.

 

We structured the new website around the different production units that make up Mescladís:

 

  • Experiences production, bringing together restaurants, catering services and gastronomic activities.
  • Employment production, focused on connecting talented individuals with companies in the sector through its employment agency, Empleadís.
  • Knowledge production, centred on training and guidance through programmes such as Cuinant Oportunitats.
  • Cultural production, aimed at raising social awareness and generating impact through educational and cultural projects.

This website structure makes it possible to visualise the scale and diversity of the organisation, showing how each area contributes, from its own field, to a shared purpose: creating real opportunities through gastronomy.

 

We also translated a key strategic decision from the rebranding process — distinguishing each production unit through a specific identifying colour — achieving clear content segmentation and more intuitive user navigation through colour coding.

 

Visually, we integrated the essence of collage — a symbol of inclusion and diversity — through dynamic compositions, graphic contrasts and expressive use of colour.

 

In addition, we incorporated subtle micro-interactions, such as smooth transitions, hover effects and entry animations, adding dynamism, natural flow and visual coherence to the experience.

Built on a responsive foundation and optimised for SEO, the website integrates a modular content management system that allows activities and projects from each production unit to be updated easily. In this way, the website becomes a living tool that evolves alongside the organisation.

 

We carried out the technical development following accessibility criteria, with the aim of offering the best possible user experience. We applied colour contrast standards in line with the Web Content Accessibility Guidelines (WCAG) and established a clear typographic hierarchy to support readability and navigation, especially for users with visual impairments.

 

In parallel, we defined the digital visual identity guidelines for social media (Instagram and Facebook), ensuring coherence and consistency across the entire online ecosystem.

Result

Accessible and coherent Digital Communication that reinforces the social mission of Mescladís

 

The result is a solid, accessible and coherent digital communication system that strengthens Mescladís’ social mission and supports its growth.

 

With this new digital environment, Mescladís presents itself as a recognised “social production company”, capable of making visible its commitment to dignified migration and its ability to build community through sustainable gastronomy.

 

Thanks to this renewed digital communication, Mescladís has improved its online presence, brand recognition and capacity to connect with diverse audiences. With a single, authentic message, it can continue “cuinant oportunitats”, impacting more lives and territories.

Tags: Corporate Branding, Communication, Digital Communication

2025

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