Mescladís
Corporate Branding
Communication
Digital Communication
Challenge
Once the new strategy and corporate identity of Mescladís, the Social Production Company, had been defined, the next step was to translate this new visual and conceptual universe into its digital environment.
Our challenge was to project its new identity as a social production company through digital communication that would integrate all its areas of activity under a single narrative. The goal was to create a digital experience coherent with the brand’s new positioning and with the concept that guides its purpose: “cuinant oportunitats”.
Process
Built on a responsive foundation and optimised for SEO, the website integrates a modular content management system that allows activities and projects from each production unit to be updated easily. In this way, the website becomes a living tool that evolves alongside the organisation.
We carried out the technical development following accessibility criteria, with the aim of offering the best possible user experience. We applied colour contrast standards in line with the Web Content Accessibility Guidelines (WCAG) and established a clear typographic hierarchy to support readability and navigation, especially for users with visual impairments.
In parallel, we defined the digital visual identity guidelines for social media (Instagram and Facebook), ensuring coherence and consistency across the entire online ecosystem.
Result
The result is a solid, accessible and coherent digital communication system that strengthens Mescladís’ social mission and supports its growth.
With this new digital environment, Mescladís presents itself as a recognised “social production company”, capable of making visible its commitment to dignified migration and its ability to build community through sustainable gastronomy.
Thanks to this renewed digital communication, Mescladís has improved its online presence, brand recognition and capacity to connect with diverse audiences. With a single, authentic message, it can continue “cuinant oportunitats”, impacting more lives and territories.
Tags: Corporate Branding, Communication, Digital Communication
2025
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