Dasbi
We created the corporate branding for Dasbi, a brand that aims to be the foundation of creativity in pastry
La identidad de Dasbi construye un mundo donde la imaginación no tiene límites
Branding Strategy
Corporate Branding
Packaging Design
Communication
Digital Communication
Challenge
New branding for a brand that dreams of bringing designer cakes to every corner of the world
In 2024, we carried out a very special project due to our long-standing personal relationship with André and Toni, the entrepreneurs behind Dasbi, a small company based in Olot that manufactures wooden cake bases.
Born in 2020 in a small garage in Sabadell, near Barcelona, Dasbi produces robust and customisable wooden cake bases, ideal for enhancing pastry creations and reinforcing the brand identity of its clients.
Our challenge was to create a distinctive brand identity capable of emotionally connecting with its current target audience—women aged 30 to 45, creative pastry chefs who work from home or run small bakeries—while at the same time projecting the brand towards future targets and markets, such as professional pastry schools and international distributors.
Additionally, the corporate branding needed to align with Dasbi’s purpose and values: being authentic, being bold, dreaming big, and being the best.
Process
We created a corporate branding that reflects Dasbi’s dreamer, authentic, and bold attitude
From the creation of its own naming to the definition of its purpose and values, creativity and imagination are deeply embedded in Dasbi.
That’s why we needed to develop branding that perfectly encapsulated this dreamer, authentic, and bold attitude—branding that reflected the key concept guiding all strategic decisions and forming the very essence of the brand:
“You are the creative one, we are here to support you. We are the foundation of your creativity.”
This concept, beyond mere words, serves as Dasbi’s guiding principle, a declaration of intent that emotionally connects with its audience.
Based on this brand strategy and concept, we supported Dasbi in the creation of its corporate branding.
We designed its logo using the Feature Display Extralight typeface, whose fine lines evoke lightness and elegance, reinforcing a premium image.
In its design, the letter “A” is elevated above the baseline, visually reinforcing the idea that Dasbi is the foundation upon which its clients’ creativity takes shape.
This visual representation not only emphasises the brand’s dreamer and authentic identity but also conveys its mission: to be the foundation that drives creativity and enables cake designers to bring their ideas to life.
We defined Aktiv Grotesk and Roboto as the corporate typefaces, balancing character and functionality. Aktiv Grotesk brings a modern and versatile feel, while Roboto, with its geometric structure and excellent readability, enhances clarity and accessibility across different formats.
The logo is complemented by the tagline: “For cake designers,” reinforcing the emotional connection with the target audience and the brand’s desired positioning.
We defined a colour palette that conveys the brand’s values through colour: Pantone 1925C (strawberry red), a striking and stimulating shade that evokes sensory pleasure and enhances creativity. Its tasteful and feminine character makes it an attractive and memorable colour, capable of capturing attention and inspiring the target audience. Beyond passion and dynamism, it serves as the primary identity colour, symbolising the energy and expressiveness that drive cake designers in their creative process.
We complemented Pantone 1925C with white, symbolising purity, clarity, and limitless creativity, and black, which conveys sophistication and elegance.
Additionally, we defined an art direction that shifts the focus away from the product itself and towards what truly matters: what happens on top of the cake bases. The cakes and the creativity of those who design them are the true stars.
This approach highlights Dasbi’s versatility, demonstrating that the brand can adapt to any style, cake type, or creative vision.
We applied the corporate branding across all communication materials, ensuring that every brand touchpoint consistently reflected its essence.
In this context, packaging plays a fundamental role, as an e-commerce business where first impressions upon receiving the product are key.
We designed packaging that enhances the unboxing experience, transforming the moment of receiving an order into something special. Every element reinforces the message: “The board for your creativity.”
Additionally, we worked on defining Dasbi’s digital ecosystem, developing a website aligned with Dasbi’s identity and values, offering an experience that immerses the user in the brand’s universe. The website not only showcases each product in a carefully curated and detailed presentation but also encourages inspiration and creativity through intuitive navigation, evocative imagery, and content designed to engage cake designers. Each section was conceived to convey Dasbi’s spirit and support its customers in their creative process.
We also created a social media style guide, ensuring coherent and effective communication in every online interaction.
Result
A branding that positions Dasbi as a partner in the creative and professional growth of its audience
The new identity positions Dasbi beyond being a provider of high-quality, customisable accessories—it has become a partner in its clients’ creative and professional growth.
This shift allows the brand to build a stronger emotional connection with its customers, establishing solid brand loyalty.
With a coherent and versatile design, Dasbi stands out in its sector, and its strategic positioning opens doors to new targets and markets, including professional pastry schools and international distributors.
Dasbi is now a benchmark in the world of creative pastry, inspiring and supporting professionals who turn the ordinary into memorable moments with their creations.
This impact is reflected in the words of those who have experienced this transformation first-hand, André and Toni:
“We feel deeply grateful for everything you have done for us. Your support has been essential in launching this project. Your dedication, understanding, and encouragement have been invaluable. We have felt guided and inspired to move forward with strength and determination. You extended a hand to us and believed in our project. From the bottom of our hearts, thank you for your generosity.”
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