We implement Grok’s corporate branding in their digital communication

Challenge

We’ve designed Grok’s website with their new corporate branding

In 2017 we redesigned Grok’s corporate branding. Grok is a manufacturer of high-end lighting for the contract and home sectors.Our aim was to effectively communicate the company’s new positioning emphasising the premium value of its luminaires.

Process and result

We define a digital communication strategy that highlights Grok’s lighting fixtures’ positioning and value

In order to carry out the rebranding, we updated the company’s values, devised a brand new creative concept and developed a corresponding corporate tagline, “Light is life“.

During the same year, we also created a web landing page in which we applied our newly defined branding. You were also able to download the brochure and find out about the latest news.

Furthermore, in 2019, the company worked on a new, much more elaborate and complete website, in which process we have also collaborated designing and applying Grok’s corporate branding.