Klein
We crafted the digital communication strategy for KLEIN’s new product category, NATURE
An eco-conscious digital communication initiative in line with KLEIN's corporate objectives
Digital communication
Challenge
Introducing a dedicated landing page for NATURE’s sustainable system in our digital campaign
As part of the campaign launch for NATURE –KLEIN’s new sustainable oak profiling system– we conceptualized and designed a specific landing page for this new product category.
Process
Engaging specifiers and fostering environmental awareness and human well-being through our digital outreach
In this piece of digital communication we have applied the new identity and art direction of NATURE, which we conceptualized and developed at NOMON, entirely specifier-oriented, and which values the downright wholesome connection between natural wood and human health.
Result
Reflecting the essence and artistic vision of NATURE in its digital communication, tailored for specifiers and highlighting its positive impact on human health
The project as a whole coherently transmits the brand’s essence, attributes and responds to the corporate objectives which KLEIN set for us in the beginning: to appeal to specifiers and communicate the brand’s major commitment towards the environment and society.
Tags: Digital communication
2021