Klein

We crafted the digital communication strategy for KLEIN’s new product category, NATURE

An eco-conscious digital communication initiative in line with KLEIN's corporate objectives

Digital Communication

Challenge

Introducing a dedicated landing page for NATURE’s sustainable system in our digital campaign

As part of the campaign launch for NATURE –KLEIN’s new sustainable oak profiling system– we conceptualized and designed a specific landing page for this new product category.

Process

Engaging specifiers and fostering environmental awareness and human well-being through our digital outreach

In this piece of digital communication we have applied the new identity and art direction of NATURE, which we conceptualized and developed at NOMON, entirely specifier-oriented, and which values the downright wholesome connection between natural wood and human health.

Result

Reflecting the essence and artistic vision of NATURE in its digital communication, tailored for specifiers and highlighting its positive impact on human health

The project as a whole coherently transmits the brand’s essence, attributes and responds to the corporate objectives which KLEIN set for us in the beginning: to appeal to specifiers and communicate the brand’s major commitment towards the environment and society.

View branding and editorial design NATURE by KLEIN

Tags: Digital Communication

2021

View branding and editorial design NATURE by KLEIN