La Remei
We redesign the corporate branding of a new health space
Branding to communicate a new concept extending beyond a typical pharmacy
Corporate branding
Retail branding
Challenge
We define the new branding for the former Farmàcia de La Rambla de Gavà
We completely redesigned the corporate branding (naming, tagline and identity) of the establishment formerly called Farmàcia de La Rambla, located in the centre of Gavà. A new health space known to be a meeting point for people of the region of El Baix Llobregat for its different services: pharmacy, greengrocer, restaurant, medical practice, activities and garden.
Process and result
Creating a branding that expresses roots (proximity, origin, and essence), well-being, and healthcare
To create the new identity, in which this novel concept of pharmacy with different spaces would be represented, we identified the profile of the target audience and analysed their needs. We then established an umbrella brand that expressed the concept of roots (proximity, origin and essence) along with that of well-being and cures.
We then extended this general concept to create the identity of each of its spaces – services we decided to express through onomatopoeia that would describe them in a fun and easy way.
Finally, we developed a tagline: perquè ens agrada cuidar-te (because we like to take care of you) and we worked on naming ideas and picked a catchy name: La Remei.
Subsequently, we extended the brand identity to the different spaces and the company’s communication materials.
Tags: Corporate branding, Retail branding
2018
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