LC Paper
Setting the art direction for the market’s most sustainable paper manufacturer
An art direction that conveys the strategy and importance of this pioneering company
Communication
Editorial design
Challenge
Shifting LC Paper away from the traditional B2B image in its sector towards a fresh artis direction
We conceptualised the art direction and design for the corporate brochure of our client LC Paper, a company with over 140 years of experience, who pioneered the manufacture of paper with zero CO2 emissions, and whose aim is to create the most sustainable paper in the world.
For the last two decades, LC Paper have been committed to continue as leaders in the manufacture of the most sustainable paper products on the market. Its strategic commitment to zero emissions during the manufacturing cycle and the development of its own technology for the manufacture of tissue paper, Kraft and derivatives, has positioned them as the first international paper manufacturer considered carbon-neutral.
Process
Defining an art direction that strengthens the concept of sustainability and connects LC Paper with the end consumer
Faced with the challenge of creating a corporate brochure that would be able to reflect the importance of this pioneering company and completely distinguish it from the traditional image of its business field, we defined an art direction that would reinforce the concept of sustainability, bringing them closer to their consumers, despite of it being a B2B company.
With this same objective in mind, we also created a coherent and sustainable corporate discourse that would communicate the essence of the company in a comprehensive and direct way.
To showcase their innovative, sustainable and top-quality products, we created attractive and warm, cosy scenarios which would allow the company to connect with the home environment as well as highlighting the products’ attributes.
We completed the art direction with textures and volumes, using a chromatic palette based on their green corporate colour. We also produced their very own infographics and iconography, which would promote the brand discourse and make it more understandable to its audiences.
Result
An art direction that showcases the essence and distinctiveness of the company
The result is an art direction that values the essence and uniqueness of LC Paper and that differentiates it from other companies in its sector.
Tags: Communication, Editorial design
2019
More Projects
