LEDS C4
We applied their new corporate branding to their digital communication
After redefining their values and redesigning their branding, we crafted and developed their digital communication
Digital communication
Challenge
We projected their new branding globally through their digital communication
LEDS C4 is one of the most important and influential companies in the Spanish lighting sector. In 2017, after a period of growth and professionalization, management reckoned that it was time to boost the internal and external communication.
2017 is also the year in which we started collaborating with the company to help strengthen and project their new brand positioning around the world, with a clear commitment to internationalization and an approach targeting partners.
Porcess
We defined a website that serves as a hub for their diverse audiences
NOMON redefined and updated the brand values and personality. We created and aligned the communication discourse, we devised the brand tagline and, finally, we conceptualised and developed the new branding.
Since then, the newly established branding has been applied in phases in all areas of the company. At this moment, the most important piece of digital communication – i.e. website – is being launched.
Based on the branding proposal, NOMON has developed and designed the corporate website for LEDS C4, formulated as a gathering space in which the firm’s different audiences can find the entire catalogue of products, the integral lighting projects carried out by the company and the services they offer to their customers.
Result
Digital communication that conveys and strengthens their positioning
The result is a page that transmits and reinforces the company’s positioning, projects and shows its willingness to offer lighting solutions for any project.
Tags: Digital communication
2019
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