Lékué
Developing communication and packaging for Lékué’s Veggie Tools collection
Bringing the vegan world into the kitchen with expert guidance
Communication
Challenge
Crafting the image of Veggie Tools for an audience passionate about Slow Food and healthy cooking
The Lékué brand, known internationally as a developer and manufacturer of kitchen utensils, unveiled the new Veggie Tools collection aimed at customers interested in slow food and healthy cooking. We conceptualised and created the collection’s image to present each of the products that make up the family: Pickles kit, Veggie drinks maker, Brocoli & Cauliflower rice and Hasselback vegetables.
Process and result
Defining communication that emphasizes the healthy concept and showcases the collection’s attributes
Packaging and marketing materials were created, championing the product, the raw material and the food, and explaining how they work. The artwork places emphasis on the concept of healthy and highlights the values and attributes of Veggie Tools, using soft colours and volumes associated with each of the products.
Tags: Communication
2018
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