Communications, art direction
The Lékué brand, known internationally as a developer and manufacturer of kitchen utensils, unveiled the new Veggie Tools collection aimed at customers interested in slow food and healthy cooking. We conceptualised and created the collection’s image to present each of the products that make up the family: Pickles kit, Veggie drinks maker, Brocoli & Cauliflower rice and Hasselback vegetables.
Packaging and marketing materials were created, championing the product, the raw material and the food, and explaining how they work. The artwork places emphasis on the concept of healthy and highlights the values and attributes of Veggie Tools, using soft colours and volumes associated with each of the products.