Defining the editorial design and art direction for Lékué’s recipe books and guides

As part of the brand strategy that we developed for Lékué, we produced the concept, art direction and design for a series of recipe books with the aim to communicate and publicize the qualities of the brand’s products as kitchen tools for easy and healthy cooking.

The first book was “De Barcelona a Tokio, en boca de todos” (From Barcelona to Tokyo, a world of taste). In it we showcased a wide range of recipes from around the world to promote the daily use of Lékué’s steam case. Tokyo was a special mention due to the fact that this steam case was a best-seller in Japan in 2010, selling even more than iPhone 4, specifically 1.2 million units.

Another example was Lékué’s 10th Anniversary Guide, especially made for those who either were no cooking experts or had little time to cook at home, but did value healthy food. In each of the recipes, we show the final dish and explain the dish-making process in easy step steps, using illustrated infographics.