During the year 2020 we conceptualized and designed IRSAP’s newest Cast Iron Catalogue. IRSAP is a leading European manufacturer of decorative designer radiators. Since 1963, with its wide range of products, IRSAP has been aiming to improve people’s quality of life by creating more comfortable spaces.
NOMON’s challenge has been to redesign the product catalogue showcasing the brand’s new high-end cast-iron collection of decorative radiators that tap into Classic with British design influences. We also aimed to coherently convey its corporate brand values to its target audience: architects, interior designers, decorators and also the general public.
Drawing on the British influence of the collection, we defined the concept and developed the storytelling associating each product range with an emblematic city of the United Kingdom, such as Liverpool, Leeds or Oxford.
Aside from working on concept, structure and design of the catalogue, we also defined its format and finishes.
The result is an editorial piece that shows the unique character of the company and the decorative radiators themselves, as well as exhibit the spaces where they are installed, providing the brand’s specifiers with an idea of its multiple customization options and its adaptability to all types of environments.