Cosmic
Editorial Design
Challenge
After carrying out the full rebranding of Cosmic — a leading brand in the design and manufacture of home design objects within the Roca Group — the next step was to translate its new positioning and identity into all communication materials, including its editorial content.
Cosmic’s new corporate branding had to be expressed clearly and consistently in its main editorial piece: the corporate and product catalogue. This catalogue needed not only to present and provide information about the product range, but also to connect with its target audience and convey the new brand purpose: “A home where you can be 100% you”. All of this through a more authentic, inspiring and approachable visual and editorial language.
Result
The result is an editorial piece that not only informs, but also builds brand connection and value. A publication that clearly conveys Cosmic’s new positioning, aligned with its core values of sustainability, wellbeing and innovation.
Designed as a clear and functional tool, each section — collections, finishes, designers, services, projects and materials — enhances the user experience. Every page strengthens the brand’s presence as a premium name in the home design sector, standing out with its own distinctive style and a verbal and visual narrative that communicates authenticity, design and functionality.
Tags: Editorial Design
2024
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