Lékué
Crafting packaging that’s 100% reusable and integral to the product
Our packaging earned the 2015 Bronze Laus Award
Packaging design
Challenge
Through co-creation, we identify the need for a new reusable packaging
During teamwork at co-creation sessions between Lékué and NOMON, we identified the need to create reusable packaging, linking the packaging to the product.
Process and result
An informative packaging with a surprise element for Lekué’s point of sale
With this in mind, we designed new packaging with the key feature of being 100% reusable, which offers an element of surprise at the point of sale. The packaging becomes a cotton apron with numerous recipes printed in its pocket.
This unique project had an educational and informative side, and won the Laus Bronze award in 2015.
Tags: Packaging design
2015
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