Revitalising sales strategy and crafting digital communication design

Online sale of rolls of pre-cut table linen

MY DRAP, a company in the Texia group that manufactures rolls of pre-cut napkins in 100% cotton and linen, needed to reformulate its online sales strategy and design a website adapted to the brand’s new branding image.

With our experience and knowledge of retail, the strategy was focused on how to dress a table with napkins and place mats from the same collection, offering creativity and uniqueness to the project. The new corporate branding was used in the design and content which highlighted the values ​​of fabric, fun, naturalness, experience, quality and individuality.

This new approach meant that, in roughly its first year of operation, the average number of orders for each product increased by 75% and revenues increased by more than 500%.