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Individual place mats with style for everyday use

 

DAY DRAP, a company in the Texia group which manufactures individual place mats and resinated textile table runners out of recycled, non-artificial cotton with waterproof and non-slip layers, needed to strengthen its concept of the individual place mat for everyday use, and to define and distinguish between its sales channels.

Following a thorough analysis of the company, internally and externally, a brand strategy was defined based on two key concepts, practicality and everyday use, which conveyed the products’ main attributes: 100% textile, convenience, design and innovation.

 

Starting with a new name that reflected these main attributes, the corporate identity was designed, along with the artwork, and these were used in all of the company’s marketing materials: product catalogue, packaging, website, etc.

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