We’ve crafted the Editorial Design and amenity presentation kit for MY DRAP in luxury hotels

Process

We’ve defined highly visual and conceptually unique art directions for each of their target groups

We based our work on the brand’s previously established creative concept –the blank canvas– since each hotel can offer their own personalised face mask to their clients, branding it with their own identity.

The art direction was defined through two different conceptual and highly descriptive visual lines: using a bust to feature adult masks, and a teddy bear for masks destined to children.

The idea of the bust communicates well that the product is aimed at an exclusive and high-end audience, such as luxury hotels and establishments. Whereas for children’s masks, we have used the quintessential stuffed toy, the element that always accompanies the little ones on their trips and which has the power to make them feel safe and reassured.

Result

We’ve developed Editorial Designs to bring each MY DRAP model closer to its intended audience

It therefore resulted in a product catalogue that, in addition to clearly specifying the characteristics and uses of reusable and recyclable masks, distinctly connects each model to its corresponding audience.