Branding for an ecotourism project committed to nature

Creating branding that highlights respect, coexistence, and care for the environment

From the outset, we decided that Can Buch’s branding should reflect the blend of tradition and modernity. This approach was taken because the restoration of the farmhouse involved working with artisans who respected original, eco-friendly, natural materials and employed traditional techniques. Simultaneously, innovative methods were used to ensure the hotel runs entirely on renewable energy generated on-site.

To represent this balance and dichotomy, we developed an identity that combines a modern sans-serif typeface, Roboto Bold, which is both accessible and approachable, with an emblem that maintains a connection to the farmhouse’s origins.

We created this emblem from an engraving found on one of the farmhouse’s window stones. At NOMON DESIGN, we digitized and simplified it, creating a distinctive and unique icon.

Additionally, we defined a warm colour palette that evokes the natural hues of its surroundings and connects with the territory, as well as with the colours of the original materials used in the renovation.

A year later, building on the eco-hotel’s branding, we conceptualised and created the visual and verbal identity of their new limited-edition craft beer brand, which has since expanded to include other products such as ratafia, olive oil, and jams.