Regarde Le Ciel
An elegant and contemporary corporate branding to help them step even further
We craft a corporate identity that accentuates its quality and the value placed on craftsmanship
Branding strategy
Corporate branding
Packaging design
Challenge
A fresh corporate branding for a new chapter in the company
Our challenge was to revamp the corporate branding of Regarde Le Ciel for a new phase, where they continue their commitment to accompanying their consumers’ steps for as long as possible.
Regarde Le Ciel is an international company, spanning approximately 30 countries, renowned for its responsible design and manufacturing of timeless, functional, and high-quality leather footwear using the finest raw materials.
Regarde Le Ciel products are distinguished by their craftsmanship, utilizing premium materials like soft leather. Their designs are celebrated for their classic elegance with a touch of contemporary aesthetics.
Process
We’ve crafted a corporate branding that adds significance to Regarde Le Ciel
Before diving into the development of Regarde Le Ciel’s corporate branding, we conducted a thorough analysis of the industry, both on a national and international level, as well as an in-depth look at the company itself.
We examined and analysed their corporate branding and communication, both in physical and digital realms, their spaces (showrooms, multi-brand stores, and boutiques where they have a presence), product packaging, and the trade fairs they participate in or find strategically relevant.
With the insights gained and the objectives established at the project’s outset, we fine-tuned their branding strategy: brand positioning – encompassing personality, values, and the value proposition – and verbal identity – including storytelling, tone of speech, and claim.
Building on their core values of timelessness, functionality, and social and environmental responsibility, we defined a contemporary and elegant corporate branding with classic undertones. We personalised the Sometimes Times typeface, a timeless serif inspired by the individualistic strokes of old-style fonts and mid-90s culture.
In terms of colour, we embraced a black-and-white palette in a monochromatic application using a single ink. To enhance flexibility and readability in specific applications, we complemented the corporate branding with a symbol that emphasises the initials and acts as a stamp.
Finally, we compiled a Branding Manual, consolidating their new strategy, corporate branding guidelines, and application specifics across all communication elements, including their revamped packaging, where we took into consideration various product types and dimensions.
Result
A fresh strategy and corporate branding that bring out the values and essence of the company
With the new corporate branding we’ve designed at NOMON, Regarde Le Ciel’s next steps in this new phase will go even further.
The brand’s updated identity, known for its elegance and contemporary feel, perfectly aligns with its mission of consistently offering consumers sophisticated and comfortable designs, all crafted with meticulous attention to detail.
Tags: Branding strategy, Corporate branding, Packaging design
2023
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