Mr. Barbecuer I Digital Communication - Work

Challenge

Developing digital communication for a European brand specialising in the manufacture of ceramic barbecue plates

In every decision we made while creating the world of Mr. Barbecuer—from the initial research and branding creation to its implementation across all communication materials—we recognised that, for barbecue enthusiasts, this style of cooking is a way of life.

To effectively reach this audience, we conceptualised and designed their website. Our goal was not only to showcase the product and introduce the new brand but also to provide valuable content for users and build a community that transcends the product itself.

Process

Crafting digital communication that captures the authentic barbecue flavour

After establishing the branding, we defined and developed the digital communication for Mr. Barbecuer, a European company specialising in the production of ceramic plates for cooking all kinds of food on the barbecue, with the expertise of top chefs from Italy, where one of its subsidiaries is based.

We defined a highly curated and sensory art direction, featuring mainly American recipes with Mediterranean diet influences, reflecting the company’s roots. We highlighted the colours, textures, and aromas produced when barbecuing.

We developed a series of informative videos showing the product in use during preparation, cooking, and the result, enhancing the concept of “eating with your eyes” and immersing barbecue lovers in the cooking process.

Result

A digital world that revolutionises the barbecue cooking experience

The result is a digital universe that truly represents Mr. Barbecuer. Through their website and social media, consumers are invited to fully embrace the barbecue experience with all types of recipes: meats, fish, seafood, vegetables, and even desserts.

This digital presence positions itself as a key tool, promoting the brand’s introduction and differentiation in a market traditionally focused on products rather than experiences.

Concept, Art Direction, and Design: NOMON DESIGN
Photography: Santi de Pablo
Video and Editing: Alfred Larumbe
Chef, Home Economist & Food Stylist: Amanda Laporte
Web Development: Llos&

Creating Mr. Barbecuer’s digital communication to bring the barbecue experience to your screen

Diseñamos una página web para los apasionados de cocinar todo tipo de alimentos a la barbacoa

Developing digital communication for a European brand specialising in the manufacture of ceramic barbecue plates

Crafting digital communication that captures the authentic barbecue flavour

A digital world that revolutionises the barbecue cooking experience