Mr. Barbecuer
Creating Mr. Barbecuer’s digital communication to bring the barbecue experience to your screen
Diseñamos una página web para los apasionados de cocinar todo tipo de alimentos a la barbacoa
Digital Communication
Challenge
Developing digital communication for a European brand specialising in the manufacture of ceramic barbecue plates
In every decision we made while creating the world of Mr. Barbecuer—from the initial research and branding creation to its implementation across all communication materials—we recognised that, for barbecue enthusiasts, this style of cooking is a way of life.
To effectively reach this audience, we conceptualised and designed their website. Our goal was not only to showcase the product and introduce the new brand but also to provide valuable content for users and build a community that transcends the product itself.
Process
We defined a highly curated and sensory art direction, featuring mainly American recipes with Mediterranean diet influences, reflecting the company’s roots. We highlighted the colours, textures, and aromas produced when barbecuing.
We developed a series of informative videos showing the product in use during preparation, cooking, and the result, enhancing the concept of “eating with your eyes” and immersing barbecue lovers in the cooking process.
Result
A digital world that revolutionises the barbecue cooking experience
The result is a digital universe that truly represents Mr. Barbecuer. Through their website and social media, consumers are invited to fully embrace the barbecue experience with all types of recipes: meats, fish, seafood, vegetables, and even desserts.
This digital presence positions itself as a key tool, promoting the brand’s introduction and differentiation in a market traditionally focused on products rather than experiences.
Tags: Digital Communication
2023
