We redesigned Natwins’ corporate branding

We have created a new corporate branding that authentically represents Natwins

While preserving Natwins’ essence, we redesigned their corporate branding to simplify it, infuse personality, and enhance brand visibility while effectively conveying its distinctive qualities.

To begin, we selected the TIEMPO serif typeface, which possesses significant character and improved legibility, and tailored it to our objectives.

First and foremost, we standardized the heights of lowercase letters. Additionally, we introduced straight serifs in place of curved ones to add a touch of personality. Finally, we ingeniously transformed the dot above the “i” into a seed, subtly mimicking the movement of grains swaying in the field when caressed by the wind. This gesture pays homage to the previous logo’s wheat symbol while reinforcing the concept of natural ingredients.

Regarding the color scheme, we carefully crafted a fresher and more captivating palette that vividly represents the hues of the ingredients used in their delightful cookie and bar recipes.