Designing the packaging for Cocktail, Francesc Vilaró’s new luminaire

Process

Defining packaging and communication discourse reflecting the brand’s universe

Following this assumption, for the Cocktail lamp we developed a piece of packaging that, in addition to fulfilling the purpose of protecting the product, would also act as a display at the point of sale by communicating the product’s functionality and concept to the target audience.

The Cocktail concept / naming has been devised on both its function and design. Thanks to its uncomplicated mobility and the freshness of its use and shape, it can be placed in restaurants, hotels, exterior terraces and homes creating perfect atmospheres with its unique light.

This concept has allowed us to create a communication discourse which we subsequently made tangible in our art direction. The design of the packaging is therefore suggestive. It has the capacity to transport us to the moment in which we enjoy and savour our cocktail, while it also reflects a unique and familiar brand universe.

Result

Creating packaging and audiovisual pieces that capture the freshness and essence of the luminaire

TFor the launch of Cocktail, we also developed other communication materials, as well as different multimedia pieces that were key in their digital communication strategy. In them, we created a series of key visuals that transmit the essence and freshness of the lamp, as well as its main features: light intensity, portable in different uses and the upper mobility of the light source.