Redesigning Lékué’s branding to communicate a new way of cooking

A new way of cooking

Lékué, the leading manufacturer of kitchen utensils, seeks to contribute to the happiness of the user by offering designs that create easy, healthy and tasty food.

The brand was redesigned with this concept in mind. The corporate branding was in line with a new business strategy geared towards growth based on innovation and design, and with a clear focus on the consumer. With the change, the brand was linked to design, innovation, the excitement of cooking and a commitment to healthy and nutritious food.

The new identity was used in the various marketing materials: product catalogues, guides, recipes, manuals and the packaging for all of its ranges; and the corporate branding remains in place 14 years on.