Lékué
Packaging design
Lékué’s new containers for cooking pasta, quinoa, rice or cereal in the microwave needed packaging that would show off their strengths and the final image of the food once cooked.
Through the use of the packaging itself to convey the instructions for use, cooking times and recipes, useful information was offered to the consumer, who would be motivated to cook immediate, surprising and practical dishes in a quick, easy, flavourful and healthy way.
Tags: Packaging design
2018
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