Lékué
Crafting the packaging for Lékué’s Veggie Tools collection
Packaging that showcases the product, the raw materials, and the final result
Packaging design
Challenge
Defining an Art Direction that accentuates the healthy concept
We carry out the packaging design for Lékué’s Veggie Tools Collection. Our aim is to communicate to the end consumer the concept of these innovative products as well as their functionality.
Process and result
A Packaging Design that effortlessly brings healthy food into consumers’ kitchens
To convey its usefulness and make it attractive to the consumer, we rely on an art direction that highlights the healthy lifestyle aspect, with emphasis on the product, the produce and the final result of the dishes. With the new Veggie packs, we bring healthy food to our kitchens in an easy and simple way.
Tags: Packaging design
2019
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