Defining the packaging for the innovative utensils designed by Luki Huber

Taking into account Lékué’s business strategy is based on design thinking, in 2006 we started working alongside Luki Huber –a regular collaborator of world renowned restaurant El Bulli– developing a new kitchen utensils collection that came to revolutionize the food industry market. We conceptualized and designed the packaging for these pieces of kitchenware, in which innovation and product design were the protagonists, along with the benefits of the raw material and its user experience.

The combination of art direction, design and descriptions helped consumers understand the product, as well as their use and the brand attributes: i.e. simple, healthy, natural, and tasty cooking.