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Lékué

Packaging design, art direction, design of packs and manual

Packaging that’s 100% reusable

 

During teamwork at co-creation sessions between Lékué and NOMON, we identified the need to create reusable packaging, linking the packaging to the product.

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With this in mind, we designed new packaging with the key feature of being 100% reusable, which offers an element of surprise at the point of sale. The packaging becomes a cotton apron with numerous recipes printed in its pocket.

This unique project had an educational and informative side, and won the Laus Bronze award in 2015.

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