Lékué

Packaging design, art direction, design of packs and manual

Packaging that’s 100% reusable

During teamwork at co-creation sessions between Lékué and NOMON, we identified the need to create reusable packaging, linking the packaging to the product.

With this in mind, we designed new packaging with the key feature of being 100% reusable, which offers an element of surprise at the point of sale. The packaging becomes a cotton apron with numerous recipes printed in its pocket.

This unique project had an educational and informative side, and won the Laus Bronze award in 2015.