MY DRAP
We’ve crafted the art direction for MY DRAP to showcase its spring-summer collections
We've brought together two brands sharing a passion for adorning tables with meticulous attention to detail
Communication
Challenge
We’ve defined MY DRAP’s digital communication strategy for the spring-summer season
Since 2017, we’ve been at the helm of MY DRAP’s branding journey, from product design to shaping its digital presence. To ensure MY DRAP’s audience experiences the perfect colors, patterns, and textures for the season, we orchestrated a collaborative photoshoot with LOS VASOS DE AGUA CLARA (VAC), a Barcelona-based artisanal brand known for its hand-painted glassware.
Process
We’ve conceptualized and executed the entire MY DRAP initiative in partnership with VAC
At NOMON, we proposed, refined, and managed the collaboration between MY DRAP and VAC, showcasing our client’s textile range across various social media platforms during the spring-summer campaign.
Our art direction was grounded in different table-centric moments: from chic and casual gatherings to Mediterranean al fresco feasts and intimate dinners for two, or even the simple joy of sipping lemonade under the sun.
We handled all aspects of the photoshoot production, scouting locations that perfectly captured these scenes both indoors and outdoors. Carefully curating the selection of VAC glassware to complement MY DRAP’s textiles, we created distinctive settings.
Throughout this process, we curated recipes and food pairings for each scene, enlisting a Home Economist to ensure every detail was impeccably executed.
Resultado
An art direction inspiring unique tableside moments
The outcome? An art direction that celebrates the essence of both brands, seamlessly blending the quality, textures, and hues of MY DRAP’s textiles with VAC’s exquisite glassware.
Glassware @losvasosdeaguaclara
Concept and art direction @nomondesign
Photography @meritxellarjalaguer
Home Economist @anitamunoz
Tags: Communication
2023
More Projects
