We co-created the first edition of the Bangkok Spanish Design Week 2024, along with its branding and communication

We conceptualised BSDW24 as a platform for visibility for Spanish design

When Myriam Rueda – founder of MESA312 and former designer at NOMON DESIGN – proposed the idea of co-creating this event, we didn’t hesitate. Her 15+ years of experience in Thailand allowed us to understand a clear reality: Spanish culture and design remain largely unknown in this Asian country.

That’s why we saw this as a unique opportunity to position Spanish design, generate lasting cultural connections, and open new paths towards international recognition.

Together with MESA312 Cultural Lab Bangkok, we conceptualised the Bangkok Spanish Design Week 2024 as a platform to showcase Spanish design. From NOMON DESIGN, we developed its graphic identity, defined its communication tone, structured its content and curated a coherent experience across all touchpoints: exhibitions, talks, spaces, signage, and digital platforms.

Under the concept Iconic & Talent, which anchors the entire project, we showcased the excellence of Spanish design across various disciplines — from architecture and interior design to fashion, graphic and product design — through exhibition spaces, talks, and workshops.

With this concept, we celebrated the pioneers of Spanish design, highlighting brilliant professionals behind everyday products and historical milestones. Examples include Elena García Armada, a CSIC researcher who developed the first paediatric bionic exoskeleton; Eric Bernat, creator of the Chupa Chups; and Arturo Simón, who introduced the light switch into every home.

At the same time, we paid tribute to established designers who have made significant contributions in their fields, while giving space to current talents who are bringing fresh creativity and innovation to the present design landscape.