Texia

10 years driving brand strategy and design for the TEXIA Group

A strategic partnership that has positioned the TEXIA Group as a leading company in the textile sector, specialising in the creation and manufacture of table linen products, with a strong presence in retail and textile solutions for the professional channel

Branding Strategy

Corporate Branding

Challenge

Establish the group and its brands as textile leaders with a distinctive, coherent proposition aligned with their future vision and values

Since mid-2016, we have collaborated with the TEXIA Group, a century-old family-run textile company based in Monistrol de Montserrat (Barcelona), with more than 85 employees and unique technology enabling the global commercialisation of its brands — MY DRAP, Roll Drap and Athos.

Our challenge has been to position TEXIA and its brands as global textile leaders in retail and hospitality. To achieve this, we redefined the concept and design of their products through new strategies and a distinct corporate branding approach.

This has been a comprehensive project designed to drive their growth by differentiating them in the market with a unique, recognisable voice.

Process

We created a brand universe through a global branding strategy

To consolidate the global image of the TEXIA Group, we worked on each of its brands across three levels: strategy, corporate branding and communication, adapting our approach to the specific needs of each one.

We began our collaboration with MY DRAP, specialising in the manufacture of cotton, recycled cotton or linen napkins and placemats. A premium product with a unique textile concept aimed at high-end services: hotels, fine dining restaurants and airline business classes.

We redefined their strategy and redesigned their branding to give it a unique personality. To do so, we categorised and reorganised their product portfolio according to concept and audience, and developed their corporate creative concept: “the detail that makes the difference.”

Since then, we have designed each of the products in their collections — more than 200 retail references — and shaped their entire visual universe: from art direction and packaging design to retail branding and communication, including digital formats.

Imagen de la dirección de arte de Nomon Design, agencia de branding de Barcelona, para MY DRAP Professional

Cristalería elegante de vasos de agua clara y servilletas MY DRAP para la dirección de arte de NOMON DESIGN

Dirección de arte para MY DRAP por NOMON DESIGN, agencia de branding, con vasos grabados en mesa rústica

In parallel, we worked on MY DRAP Professional, the brand aimed at the hospitality sector, events, airlines, trains and cruise lines. Its offer focuses on personalisation as a brand experience, allowing each client to design unique textile products. We created a visual narrative that reinforces their positioning as a premium sector benchmark, with sober, functional art direction focused on detail. The aim was to highlight fabric quality, personalisation, precision finishing and product sustainability.

We also translated the brand image to their trade fair stands — such as HOST (Milan), IGEHO (Switzerland) and Ambiente (Germany) — with the same care and consistency that defines their products.

Dirección de arte del nuevo catálogo retail de MY DRAP por Nomon Design, agencia de branding

In 2020, TEXIA entrusted us with the comprehensive rebranding of Roll Drap, their brand specialising in 100% cotton textile solutions for the professional sector, with over 30 years of experience. We redesigned their strategy, visual identity, art direction, product catalogue and e-commerce platform.

The launch campaign featured chef Martín Berasategui, a loyal Roll Drap customer for over 25 years. From this natural alliance, we created a narrative that authentically showed how Roll Drap products are part of daily life in top-level professional kitchens.

Dirección de arte del nuevo branding de Roll Drap por Nomon Design, agencia de branding

Colaboración de Martín Berasategui en el catálogo de Roll Drap por Nomon Design, agencia de branding

Detalle del descriptivo del catálogo de Roll Drap por Nomon Design, agencia de branding

Detalle de la portada del catálogo de Roll Drap por Nomon Design, agencia de branding

In 2023, the TEXIA Group acquired Athos Fabrics, a company based in Alcoy with more than three decades of experience in the handcrafted production of made-to-measure table linen for hospitality, catering, hotels and resorts.

Athos required a rebranding aligned with the group’s new strategy, consolidating its image as a textile company for haute cuisine and enhancing its handcrafted yet modern, exclusive and internationally projected character.

We created an elegant and minimalist identity, with a sober colour palette (white, black and grey) and a calligraphic typeface inspired by thread strokes, conveying sophistication, quality and craftsmanship.

We implemented the new branding on the textile product itself and across all corporate materials — print and digital — ensuring a consistent and memorable brand experience.

We also defined a new art direction to express the exclusivity of Athos textiles and their connection with haute cuisine. Rather than simply showcasing products, we aimed to visually narrate a story of craftsmanship, contemporaneity and excellence. Each image pays tribute to detail, expertise and the intrinsic value of fabrics.

With the new branding and art direction, we positioned Athos on par with the world of haute cuisine, consolidating its differentiation within the textile sector.

This work was recognised with two awards at the 2025 ADG Laus Awards:

– A Silver Laus in Art Direction, recognising the sensitivity, technical rigour and visual consistency that guided every creative decision.

– An Inbook for Visual Identity Redesign, acknowledging the alignment of the new identity with the company’s updated strategy.

Dirección de arte de Athos para el sector horeca por NOMON DESIGN, agencia de branding de Barcelona

Branding corporativo y dirección de arte para Athos por NOMON DESIGN

Imagen de la dirección de arte de Athos definida por NOMON DESIGN y premiada con un Laus de Plata 2025

Result

A partnership that strengthens TEXIA’s leadership in the global textile sector

Ten years on, our collaboration with the TEXIA Group continues. Thanks to the strategic, creative and collaborative work we’ve carried out, we have helped build a solid brand universe that is consistent and emotionally connected to its audiences.

We have redefined from scratch their visual identities, products, collections, catalogues, packaging systems and campaigns, also creating digital experiences capable of conveying what makes each brand unique.

MY DRAP has established itself as a brand with its own personality in both the retail and professional sectors, with a strong visual narrative, an inspiring e-commerce presence and evolving seasonal collections that remain true to its essence.

Roll Drap has taken a significant step forward, connecting with professionals and new generations alike through a clear, functional and authentic message, while maintaining the closeness that has always defined it.

Athos Fabrics, for its part, has been successfully integrated into the group, preserving its artisanal essence while aligning with TEXIA’s strategy and values. Its new identity positions it alongside haute cuisine, solidifying its personality and distinctiveness within the textile sector.

This global project, the result of a close and ongoing collaboration with NOMON DESIGN, has driven the sustained growth of the TEXIA Group through a unique, consistent and deeply future-aligned brand proposition.

Together, we have transformed values like proactivity, experience, quality, sustainability, creativity, innovation and leadership into a success story — one that continues to make a difference in every detail.

Tags: Branding Strategy, Corporate Branding

2024

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