Rocook
We crafted the packaging for Rocook, a project by El Celler de Can Roca
We brought the concept 'At home, you are the chef' to life in its packaging design
Packaging design
Challenge
Packaging for a home sous-vide cooking toolkit
The renowned restaurant El Celler de Can Roca joined forces with three leading companies related to the culinary world: Cata Electrodomésticos (Home Appliances), Lékué and the Fundación Alicia to bring about the Rocook project, a set of tools exclusively designed for consumers to discover and learn about cooking at low temperatures in the home.
Process
We developed a packaging-display that connects with the consumer
We took the essence of the project and developed the creative concept with the strap line “At home, the chef is you”, with display packaging designed to connect with the consumer, acting as an extension of the Rocook experience. The design became the artwork for all of the project’s marketing materials.
Result
We bring haute cuisine to homes through Rocook
With Rocook, haute cuisine, the concept of low-temperature cooking, respect for food and passion for cooking all come into the home.
Tags: Packaging design
2017
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