Rocook

Packaging design, art direction, communications

At home, the chef is you

The renowned restaurant El Celler de Can Roca joined forces with three leading companies related to the culinary world: Cata Electrodomésticos (Home Appliances), Lékué and the Fundación Alicia to bring about the Rocook project, a set of tools exclusively designed for consumers to discover and learn about cooking at low temperatures in the home.

We took the essence of the project and developed the creative concept with the strap line “At home, the chef is you”, with display packaging designed to connect with the consumer, acting as an extension of the Rocook experience. The design became the artwork for all of the project’s marketing materials.

With Rocook, haute cuisine, the concept of low-temperature cooking, respect for food and passion for cooking all come into the home.