Repositioning Valira through the design of their new product, Take Away

Valira needed support to reposition itself in the market and generate business growth through the launch of new products.

Working together with the client, we established a new branding strategy, defining the company’s character, corporate values ​​and a new value proposition that would open new areas to Valira in the market.

We conceptualised and designed the Take Away product, as well as the artwork for the images in their marketing and the design of their packaging. Take Away is a bag designed to keep and carry food conveniently, as well as being easy to clean and store.