In 2009 we were given the opportunity to work on concept, design and art direction for the product catalogues of the Outdoor and Urban collections by designer Gabriel Teixidó, commissioned by our client Point.

For the Outdoor Collection catalogue our art direction was centered on highlighting the quality of the materials used in the finished products while, at the same time, it also aimed to feature the collection’s textures and its Mediterranean roots. For that purpose, we looked for locations to suitably place the pieces of furniture, typically Mediterranean locations in Barcelona and on the Costa Brava.

For the Urban Collection catalogue by Gabriel Teixidó, our art direction goal was to reinforce the concept of the furniture range: the In & Out quality. We therefore showcased the pieces of furniture placed and contextualized both in interior and exterior spaces. We also used the products’ own colour palette, mocha and cream, to create warm, welcoming and aspirational settings.

These editorial pieces are just two examples of the several year-long teamwork with Point to conceptualise and design the company’s general catalogues and new product brochures. Point is a benchmark company in the manufacture of outdoor furniture in braided fibres from Valencia, which was awarded with the National Design Award 2019.