Crafting a new corporate branding for a Spanish winery

Loving quality and exclusive wines

A passion for the wine sector prompted a Spanish entrepreneur to found the Grapes & Barrels winery, which distributes both young wines and exclusive crianza varieties from Menorca and Castile.

We created the branding to capture the values ​​and attributes of the brand. The identity conveyed personality and, in turn, complemented the characteristic image of each of the wines.

The second phase was to develop the storytelling, the naming (Consejo de lobo, Hora Bruxa and (a)islado) and the identity of each of the wines based on the geographical origin of its raw material. Subsequently, we shaped the graphic design on the packaging.