Renovating the corporate branding for Audiovisual from Spain by ICEX

We created corporate branding for the renewed brand image of Audiovisual from Spain by ICEX, an initiative that supports and makes known internationally the products and players from the world of cinema and TV that participate in numerous fairs and festivals.

Our idea, which won the commission, fitted the needs of the brand: represent the diversity of the sector, project an image of innovation and strengthen the values ​​of the country’s creativity, freshness and vitality. We took the colour and iconography of the audiovisual world and created a living mosaic, based on the pixel, which reflects the boundless plurality and modernity of the sector. We collaborated with the brand from 2009 to 2014, developing all its corporate material.