Lékué
Design of packaging for ice cream moulds with iconic 90s shapes
Drawing inspiration from the classic ice cream cart, we created a distinctive retail point of sale
Packaging design
Retail branding
Challenge
We crafted the packaging design and retail strategy for their ice cream mould collection
Now that Summer time is near, Lékué presents a new mould collection that will help us prepare healthy ice cream at home. These moulds recreate the iconic ice cream shapes from the 90s.
Process
A vibrant art direction accentuating the shapes and colours of the products
Nomon conceptualised the packaging and the point of sale items for this new range. We took our inspiration from the traditional design of vintage ice cream carts, both for visual elements and colour palettes. Our fresh art direction emphasises the shapes and colours of the products themselves. We also aimed to promote the use of healthy produce for ice cream making.
Result
Communication that encourages the joy of crafting healthy and delicious home-made ice creams
As a result, our communication pieces caught the attention of consumers, young and old, inviting them to enjoy the experience of making their own healthy and tasty ice cream at home.
Tags: Packaging design, Retail branding
2016
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