Lékué

Design of packaging for ice cream moulds with iconic 90s shapes

Drawing inspiration from the classic ice cream cart, we created a distinctive retail point of sale

Packaging Design

Retail Branding

Punto de venta para los moldes de helados Lékué por Nomon Design, agencia de branding

Challenge

We crafted the packaging design and retail strategy for their ice cream mould collection

Now that Summer time is near, Lékué presents a new mould collection that will help us prepare healthy ice cream at home. These moulds recreate the iconic ice cream shapes from the 90s.

Process

A vibrant art direction accentuating the shapes and colours of the products

Nomon conceptualised the packaging and the point of sale items for this new range. We took our inspiration from the traditional design of vintage ice cream carts, both for visual elements and colour palettes. Our fresh art direction emphasises the shapes and colours of the products themselves. We also aimed to promote the use of healthy produce for ice cream making.

Detalle del diseño de packaging y punto de venta para los moldes de helados Lékué por Nomon Design

Diseño de packaging y punto de venta para los moldes de helados Lékué por Nomon Design, agencia de branding, diseño gráfico y packaging de Barcelona.

Diseño del punto de venta para los moldes de helados Lékué por Nomon Design, agencia de branding

Result

Communication that encourages the joy of crafting healthy and delicious home-made ice creams

As a result, our communication pieces caught the attention of consumers, young and old, inviting them to enjoy the experience of making their own healthy and tasty ice cream at home.

Tags: Packaging Design, Retail Branding

2016

More Projects

Distribución visual de cajas Natwins en diferentes sabores y colores

Packaging sostenible en forma de casa para juguete textil de Lorena Canals, diseño de Nomon Design, agencia de branding y packaging de Barcelona