We crafted the new Packaging Design for the Natwins brand, reflecting its values and commitment

We conceptualise and design packaging that minimises the use of plastic and makes recycling easier

We started the project, as we always do, by observing and analysing the competition, as well as some references having a similar set of brand values, i.e. responsibility during the manufacturing process and with consumers, quality of produce and the healthy nature of final products as well as its tastiness.

We identified and defined the consumer target of Natwins as people who enjoy spending time with family and friends, with a Mediterranean character, active and mainly living in urban areas. The target consumer also appreciates healthy and tasty snacks at any time of the day.

Following the conclusions of this first observation phase, we established what the packaging should primarily communicate, namely the quality of the produce used to elaborate the product and the fact that the recipes were prepared with great detail and care. Therefore, in order to transfer these concepts to the actual packaging, we relied on hand-drawn illustration, creating unique stamps with sketches of the main produce.

In addition, we also reckoned that the packs should disregard the use of plastic materials. However, due to the technical limitations of food preservation, we could not completely eliminate it. We thus devised packaging minimising it to a maximum and definitely facilitating recycling by easily separating plastic from cardboard materials.