The Product: The Best Ambassador of a Brand
At NOMON DESIGN we design over 110 graphic-type products every year for different clients and sectors
At NOMON DESIGN we understand that branding goes far beyond a company’s identity or visual communication. It is about building a strategic vision that manifests itself at every point of contact with the consumer.
We believe that the product is one of the most powerful expressions of a brand. It is the most direct point of contact with people — the one that ends up in their hands, in their homes. That is why designing a product means designing experiences, perceptions and lasting relationships between brands and their users.
Every year, at NOMON DESIGN we conceive and develop more than 110 graphic-type products — from stationery ranges, desktop materials, games, accessories, textile collections, and more — for clients from a wide variety of sectors.
Here lies our most distinctive value: we are a branding agency, but in a broader sense, we are creators of graphic-type products that sell. We are not only talking about packaging or visual identity. We are talking about everyday objects that, beyond expressing a brand’s identity, generate tangible value — because they are chosen, purchased and used.
Our approach combines strategy, creativity and design so that each product communicates coherence, identity and brand value. We seek to create product systems that are understood as natural extensions of the brand’s visual universe, reinforcing its personality and generating preference at the point of sale.
Beyond aesthetics, we work to ensure that every proposal is efficient, sustainable and emotionally relevant. Because when a product is well designed, it is not only used — it is remembered.
The Product Is the Most Authentic Point of Contact Between a Brand and Its Consumers
A product is an extension of the brand and, unlike other communication pieces — such as an advert, a website or an Instagram post — a product can be touched, kept and integrated into people’s lives, establishing a much closer and more lasting relationship.
In a world saturated with stimuli, mainly digital ones, that physical connection becomes distinctive.
For this reason, at NOMON DESIGN we see product design as a strategic tool for brands — a unique opportunity to strengthen their positioning through something tangible. Details such as texture, format or finish communicate brand values unconsciously and offer a multisensory experience that connects emotionally with the consumer.
As the world becomes more digital, the value of the physical and tangible continues to grow. In this context, the graphic product emerges as the most effective ambassador for any brand.
Some of Our Success Stories: Miquelrius and APLI — Product Design That Helps Businesses Grow
Our collaboration with Miquelrius, a company with more than 180 years of history, is an example of how product design can revitalise a traditional category. For over three decades, we have accompanied the brand in its evolution — moving from classic products to trend-setting product lines designed for new channels, new uses and new consumers.
With APLI, our challenge has been to support its strategic transformation since 2011. Our approach based on co-creation and design has been key to opening up new business areas. One of the most significant milestones was the launch of APLI Kids — a line that expanded the brand universe into the children’s segment, reinforcing its relevance and diversification in the market.
Both brands — currently integrated within APLI Group, present in more than 80 countries — trust us as their strategic partner to design hundreds of product references each year, always focusing on visual coherence, functionality and emotional connection with their consumers.
Product Design Driven by Results
Designing graphic-type products that sell cannot be improvised; it requires a solid methodology. Throughout the year, we design hundreds of graphic references that reach the end consumer directly.
This sustained volume is no coincidence but the result of integrating a strategic vision with creative and industrial capability.
Our product design process is based on three pillars:
1-Strategic analysis: understanding the context of use, user needs and market opportunities.
2-Visual translation: every material, form and colour palette is aligned with the brand’s values.
3-Real experience: we design products that work in practice, that move people — and that sell.
We do not design isolated objects. We design coherent ecosystems where each product reinforces the brand’s value proposition — and we do so with the same rigour with which a visual identity is built, paying attention to every detail.
Our goal is clear: to strengthen visual coherence and stand out on the shelf.
Product Design as the Most Tangible Competitive Tool of a Brand
In an environment where brands compete to stand out, product design is an authentic tool for expression and connection. When that experience is well designed, it generates brand value, loyalty and sales.
A well-designed graphic product is not forgotten. It becomes part of the user’s life, part of their personal story. That is where design becomes a tool for transformation and competitiveness.
Our specialisation in graphic product design positions us as a unique player in the market: we combine strategy, creativity and commercial vision to design graphic products that not only convey the brand — but actively sell it.
For us, designing graphic products is a direct way to build value for brands. It proves that a well-executed, clear and purposeful design connects directly with consumers.
We design so that brands are remembered, valued — and chosen.
2025