Digital communications, art direction
Grok, manufacturer of lighting for the contract and home sectors, launched the new Cocktail table lamp onto the market, designed by Francesc Vilaró.
As part of its overall marketing strategy, the name was created to help position its uses, the packaging was designed and four mini launch videos were created and conceptualised. Three of them explained the main design features: intensity of light, portable for different uses and better movement of the light source. The fourth conveyed the essence of the product and its freshness.